Yesterday I was at work in my lovely office when the phone rang -- "PRIVATE CALLER". I should block PRIVATE CALLERs and operate under the principle that if you call my number, I should be able to call yours. I really should.
It was a diet guru who has, I'll bet my 12,000 images from August through November last year, discovered Amazon as a way to cross-market her Kool-Aid and perhaps further use the people who pay her, as she elegantly puts it in her own comments, as well. She identified herself; I hung up. Well, let's say that someone impersonating Sheryl Canter called; without a phone number, I have no idea who the caller was, really.
Once again, I've raised a writer's ire (the French distinction between writers and authors is one we should think more about). Why? Well, in the few months since her book's publication, a number of first time reviewers have written glowing, even florid, accounts of how Their Lives Have Changed and So Have Their Waistlines since drinking Kanter Kool-Aid.
It's odd to have a diet pusher put things into your mouth, but Canter did exactly that in writing that I had accused her and the one-time reviewers of being liars and cheats. I did no such thing, but I did ask a question none of these folks seem to want to answer: What gave you the idea of reviewing this book for Amazon?
Reviewers, I truly do not give the wind a rat breaks after scarfing down the cheese but eluding the trap, but it is a fair question: were you asked to write this? If you were, that's fair enough, but it's also fair to ask: were you asked to write this?
You see, a review differs from a testimonial. It's a fair and, frankly, obvious question: Is this a review or a testimonial? Were you asked in some way to testify? It's no big deal. Just say so.